Innovation involves acting on the creative ideas to make some specific and tangible difference in the domain in which the innovation occurs. "All innovation begins with creative ideas... We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second".



Today, creativity forms the core activity of a growing section of the global economy — the so-called "creative industries"



The entrepreneur as primarily motivated by an overwhelming need for achievement and strong urge to build.













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